Gartner reports that Consumarization is one of the "Top 10 Forces to Impact Outsourcing and IT Services Industry".
Gartner also states that "consumerization refers not only to the acceleration of consumer-oriented technology and behaviors into people's lives, but also to the introduction and expansion of these consumer-oriented technologies into enterprise IT strategies".
Reading on ahead, it comes to mind that, when the article refers to SaaS and Outsourcing Strategies, users of IT should focus on what the core business of their business is and not on how to exploit IT.
Take an oil & gas producing company, maybe they should concentrate on running their plant safely and efficiently and let IT and Automation suppliers handle their needs for the related infrqstructures. Or in some cases, for complex projects bring in subject matter experts from outside their organization who can help not only complete complex projects but also accelerate time to project completion.
Another point that comes to mind for companies is for them concentrating on their customers, whom without, business can not survive. Thus a B2B CRM initiative is justified. This is true for all business, from oil & gas, refining and and petrochemical producers to IT and Automation suppliers. Enter here social networks, or in the case of industry, professional netoworks.
Does then social media marketing in the form of a B2B Social CRM make sense?
Of course it does and it will more. Social networks comprise of customers and users of products and services. Anything, ranging from a beverage to an automobile, and from a fine chemical to a piece of IT and Automation technology, can be perceived differently, better or worse, when the social media marketing mechanism is put into operation. Over the past 2 years, we have all seen serious players, both on the product and on the technology side experimenting with social media marketing vehicles like LinkedIn, Twitter and Facebook.
Gartner predicts that by the year 2020 25% of the global GDP will be generated through digital activity, and the strong posibility is that double of this global GDP will be influenced by social media marketing.
So, the advice is for get on the Social Medial bandwagon and stay there, before your competitors do.
Gartner also states that "consumerization refers not only to the acceleration of consumer-oriented technology and behaviors into people's lives, but also to the introduction and expansion of these consumer-oriented technologies into enterprise IT strategies".
Reading on ahead, it comes to mind that, when the article refers to SaaS and Outsourcing Strategies, users of IT should focus on what the core business of their business is and not on how to exploit IT.
Take an oil & gas producing company, maybe they should concentrate on running their plant safely and efficiently and let IT and Automation suppliers handle their needs for the related infrqstructures. Or in some cases, for complex projects bring in subject matter experts from outside their organization who can help not only complete complex projects but also accelerate time to project completion.
Another point that comes to mind for companies is for them concentrating on their customers, whom without, business can not survive. Thus a B2B CRM initiative is justified. This is true for all business, from oil & gas, refining and and petrochemical producers to IT and Automation suppliers. Enter here social networks, or in the case of industry, professional netoworks.
Does then social media marketing in the form of a B2B Social CRM make sense?
Of course it does and it will more. Social networks comprise of customers and users of products and services. Anything, ranging from a beverage to an automobile, and from a fine chemical to a piece of IT and Automation technology, can be perceived differently, better or worse, when the social media marketing mechanism is put into operation. Over the past 2 years, we have all seen serious players, both on the product and on the technology side experimenting with social media marketing vehicles like LinkedIn, Twitter and Facebook.
Gartner predicts that by the year 2020 25% of the global GDP will be generated through digital activity, and the strong posibility is that double of this global GDP will be influenced by social media marketing.
So, the advice is for get on the Social Medial bandwagon and stay there, before your competitors do.
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