What is the true cost of OTS?

We invite your kind cooperation to help us build a knowledge base by answering this or any of the other polls.
Please select what in your opinion is the TRUE price of an OTS as % of the purchase price.
In answering this survey, please consider the costs that users incur while engaging  their own staff or a PMC, travel expenses, costs overruns, use of the OTS or anything else that makes an OTS x% more costly than the purchase price paid to the supplier.